YouTube has tried its hand at funding original content more than once — with disappointing results. Ten years ago, YouTube believed it needed to more directly compete with the Netflixes of the world.

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Digital marketing has come a long way from those early days when a business was considered “innovative” simply for having a ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. “Should we post this expert-led content on LinkedIn or the ...

The Google-owned platform was in the spotlight from the get-go, but is the landscape as one-sided as the MIP frenzy suggests? THR looks at how 2025's headline focus panned out. By Lily Ford Everyone ...