TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — ...

For this approach, brands sponsor a hashtag that TikTok users can add to their videos to compile them in the app, potentially boosting discoverability among other users. "Hashtag challenges that tie ...

January Digital, the Marketing Leadership Company, has officially been recognized as a badged TikTok Agency Partner, joining a select group of agencies that have demonstrated outstanding expertise in ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

But with TikTok's uncertain future after its ... who value agency and transparency in owning their own brand and the discoverability of their work. Unlike previous generations who were more ...