Philip Rivers wanted one more shot at winning that elusive Super Bowl ring. So the 44-year-old grandfather and Hall of Fame ...

The Buffalo Bills are focused on their expectation of beating the New England Patriots and not the stakes of this weekend's ...

Some companies, such as tech challenger Nothing and Cadillac F1, hired their first CMOs, gearing up for a new chapter in 2026 ...

Super Bowl LX will be played on February 8, 2026. As usual, the advertising during the game will be in the spotlight as ...

"A large majority of viewers are very attuned to Super Bowl ads. They want the ads to be funny, prefer to see ads for the ...

Today, PepsiCo confirmed to ADWEEK that three brands, Pepsi Zero Sugar, Poppi, and Lay's, will appear in ads in Super Bowl 60 ...

Advertiser excitement is in full swing as Super Bowl LX approaches on Feb. 8, 2026. NBCUniversal confirmed in September that all commercial inventory for the big game is sold out, with the broadcaster ...

Svedka vodka will use artificial intelligence to feature its old “Fembot” mascot in the brand’s first Super Bowl commercial. Privately owned spirits company Sazerac, which acquired Svedka from ...

He’s got a hole new cast! Ben Affleck’s next Super Bowl ad for Dunkin’ has more stars than a box of Munchkins. Jennifer Aniston, Matt LeBlanc, Jason Alexander, Tom Brady, Alfonso Ribeiro and Ted ...

Two more ads will be released before the Super Bowl, with one 60-second ad running in the second half of the game during ...

Cadillac’s new Formula 1 team plans to debut the livery of its new car during a Super Bowl TV spot next year, in a major statement to mark the entrance of a major US team into the sport. With the ...

Tom Brady wants the day after the Super Bowl to be a national holiday. The NFL legend appears in a new ad with actor and comedian Druski for food and delivery service Gopuff that dropped exclusively ...