TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

Kevin Magnussen, a veteran of more than 180 Formula 1 Grands Prix, has joined BMW M Motorsport’s L.M.D.h. program in sports ...

“I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage ... held from 1992 to 2003 before Rolex took over in 2013. As Domenicali mentioned ...

The 2025 Formula 1 season will see a huge change in partnerships as TAG Heuer steps in as the official timekeeper, replacing Rolex. With TAG Heuer returning to F1 in this role, the change ends ...

The 2025 Formula 1 season hasn’t even started ... a title previously held by its competitor Rolex. Now, the brand’s parent company, LVMH, has successfully completed the sponsorship transfer with a ...

This also means we bid adieu to Rolex as the official timekeeper. For F1's historic 75th season, TAG Heuer will be the official timekeeper in 2025. TAG has a deep history in Formula 1 going back ...

TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex ...

The brand will kick off the racing season as title sponsor of the opening race in Melbourne on March 16 - and 24 trophy ...

IMSA stripped Tower Motorsports of its LMP2 class victory at the Rolex 24 at Daytona because of a technical infraction.