UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in ...

Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, ...

Vereigen Media, a trusted and leading B2B demand generation company built on verified engagement and privacy-compliant outreach, today announced a renewed focus on helping B2B organizations modernize ...

Through partnerships with Amazon DSP, Google's Display & Video 360, The Trade Desk and Yahoo DSP, Paramount will offer private marketplace, biddable ad inventory for UFC's full slate of Numbered ...

The Trade Desk's recent growth slowdown appears macro-driven and temporary, not structural. Read why I rate TTD stock a ...

Trade Desk and Magnite tap the same CTV tailwinds, but costs, competition and differing platform roles set up a sharp ...

1. Retail media networks expand beyond incrementality to support full-funnel advertising: As retail media networks improve ...

Boostr and Passendo partner to unify email and display ad management, allowing publishers to forecast and execute ...

impact.com, the world’s leading commerce partnership marketing platform, announced today its strong growth and innovation in ...