How LeBron James rejected Reebok’s $100 million gamble to build a billion-dollar Nike legacy
LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...
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How LeBron James almost became Reebok's $100 million man
While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...
Nike Just Released the Latest LeBron James Sneakers, and They’re 'Amazing'
Nike just released the latest LeBron James basketball shoes, and they're already turning heads. The sneakers are earning high ...
As N.B.A. Looks to Next Generation, a 7-Foot-4 French Superstar Is Ready
As the league confronts a fast-approaching time without LeBron James, Stephen Curry and Kevin Durant, Victor Wembanyama has ...
These Are the Highest-Paid Athletes in the World as of 2025
Professional athletes make millions on the field and off of it from lucrative endorsements, brand partnerships, and ...
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"100% comitted": LeBron James' son Bryce James shares surprise commitment news to Big 12 team
"100% committed," James wrote ... James participated in this year's Nike Peach Jam tournament, representing his father's AAU team, Strive For Greatness. Across five games, he averaged 5.6 points ...
Column: Five years after losing Kobe Bryant, daring to dream about what could have been
On the fifth anniversary of Kobe Bryant's death, columnist Bill Plaschke remains in mourning while sharing what the Lakers ...
Nike is broken. Can Elliott Hill fix it?
In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...
Bryce James, son of NBA superstar LeBron James, commits to Arizona
Bryce James, the younger son of basketball legend LeBron James, has committed to the University of Arizona as a member of the Wildcats’ 2025 class.