For performance-driven marketers, local broadcast is indispensable, as it offers rare consistency in a chaotic media ecosystem, with the power to build brand, influence behavior, and drive conversions ...
Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...
Dr. Juwell Harley earned a 2026 Global Recognition Award for her contributions to nursing education through evidence-based ...
Nielsen will provide local television measurement across Gray Media’s entire U.S. footprint in the 113 U.S. designated market ...
Everywhere you look, "food systems transformation" is the new buzzword. From U.N. conferences to corporate boardrooms, the ...
In privacy-regulated verticals, 50% of respondents say that contextual is their main targeting tactic.
Gray Media has struck a new multi-year deal with Nielsen that will see the TV station owner leverage the firm's local audience measurement solutions across its 113 television markets. The renewal will ...
As ecommerce platforms continue to automate, the role of data is expanding beyond reporting. AI-driven systems do not simply ...
An innovative arrangement employing diverse electronic and optical principles and components leads to precision frequency ...
New cell-scale robots can sense their environment, compute decisions, and move independently without magnetic or ultrasonic ...
An analysis of data from 200,000 students using a computer-assisted math program supports an optimistic view of skill-focused ...
Nielsen, the specialist in audience measurement, data and marketing intelligence, has announced a renewed, multi-year deal ...
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