Margins are razor-thin and retailers are rethinking whether policy tweaks or smarter prevention will make the difference during a high season of returns.

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Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

"Optimization" has become a massive buzzword across all industries; marketers, in particular, continue to strive for it. However, optimization is not a goal; it's a pathway to achieving a goal. What ...

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With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

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Clients and partners were celebrated for their forward-thinking and excellence in their use of the RainFocus platform ...