In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

As I embarked the Seabourn Venture in Ushuaia, Argentina, the southernmost city in the world, I knew my mission to play golf ...

Showy polo shirts? They're slowly fading away, writes Janice Ferguson, who shares her takeaways for apparel, accessories and ...

The best golf clothing brands might not be the ones you’d expect. Sure, the old heads are very much in the mix, but the ...

The trick when using one is to basically memorize where each club goes so you don ... This is certainly a great example of you getting what you pay for. The VLS Golf stand bag, which retails ...

Welcome to Tomorrow Golf League TODAY. Each week from now until the end of TGL’s inaugural season, we will meet here to recap all the physical, virtual and physical-virtual action from the world ...

each with its own distinct brand and logo. Some of them have even scored sponsorship deals. Golf’s latest venture, TGL, has also embraced team play. The indoor golf league features six teams ...

Correction & clarification: This story and headlines were updated to correct the name of the league. TGL stands for Tomorrow's Golf League, which comes from TMRW Sports, the company founded by ...

LIV Golf announced Wednesday that Scott O'Neil will take over as the league's chief executive officer, effective immediately. O'Neil is replacing the inaugural CEO and commissioner Greg Norman ...

The third TGL match of Tiger Woods and Rory McIlroy's simulator golf league featured something the first two did not: competitiveness. While the opening weeks drew oohs and aahs from fans ...