Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

Gambling promoters are using deceptive marketing tactics to reach Indonesian users across Meta platforms, despite the company ...

We Are Where Google and ChatGPT Are Not' - New Platform Enables Discovery Across Telegram, WhatsApp, Facebook, Discord, and Slack ...

Meta unveils its “GEM” AI ad targeting model, claiming 4× efficiency and 2× knowledge transfer for advertisers leveraging its ...

Clicks don’t equal trust. Marketers have long measured campaign success in impressions, clicks, and conversions. But our ...

New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over ...

We see dubious ads, Zuckerberg gets rich: apparently, this is part of the business. Scams bring Meta billions.

Ways You're Secretly Tricked By Companies: 25 Companies We Lost in the Last Decade: The saying goes, If it looks too good to ...

All businesses have the same basic aims: to attract, convert and retain consumers. For online businesses (and increasingly ...