We unpack how brands like L’Oréal Paris, Dior Beauty and Mac Cosmetics ranked in terms of reach, and which influencers had ...

Here are some common goals: Increase brand awareness: Get more people to know who you are. Improve public perception: Change ...

Another Cosmo Holy Grail Award winner, this viral formula was all over TikTok, with influencers even pressing their glammed ...

Drawing on her journeys across the continent, Bozoma Saint John translates African beauty traditions into a modern, ...