The new Braze AI, including BrazeAI Decisioning Studio, BrazeAI Operator, and BrazeAI Agent Console, puts intelligent agents to work, enabling marketers to personalize every customer interaction, ...

Explore the world of marketing automation and revolutionize your approach. Learn how to optimize strategies that drive growth ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Enhancements for self-serve data activation, such as Zero-copy Canvas Triggers, make it easier than ever for marketers to act on insights without technical overhead New features for interactive ...

While consumers increasingly expect personalized, real-time experiences, many marketers are still held back by fragmented tools and siloed data. As a Leader in the Gartner Magic Quadrant for ...

Marketers missed the real story while they scrambled to rebuild audience targeting without cookies: LLMs weren’t just ...

Uplatform believes it’s time to stop guessing and start mapping. Grounded in actual player behavior, not assumptions, find ...

Here's how organizations can use AI to reduce friction, personalize engagement, and proactively support customers—while keeping the human touch that builds loyalty.

The generative AI in fintech market offers major opportunities in hyper-personalization, operational efficiency, and AI proliferation. Key areas include fraud detection, analytics, and customer ...

Hyperliquid's 70% dominance in perpetual futures trading now faces coordinated challenges from competitors targeting ...