We run so many A/B tests, for example one advert that contains ... that matter which is what all good advertising should aim to do. Is there anything Pepsi could have done to make this particular ...

Digital Media, Adani Group, writes that understanding the target audience is crucial for any business or content creator.

Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...

The FTC alleges Pepsi violated the Robinson-Patman Act, which bars sellers from giving competing buyers different prices for the same “commodity” or selectively providing allowances, like compensation ...