Digital Media, Adani Group, writes that understanding the target audience is crucial for any business or content creator.

Google has become the latest big US firm to scrap its goals to recruit more workers from underrepresented groups, BBC News ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

While the He Gets Us campaign is best-known for its Super Bowl ads — last year’s spot, featuring people washing each other’s ...

With President Trump's return to office, a more profound wave of overtly masculine themes could permeate the market.

CNN report that the Fox has sold at least ten 30-second Super Bowl commercial slots for upwards of $8 million each. That’s ...

PepsiCo, Inc. (NASDAQ:PEP) will release its fourth-quarter financial results, before the opening bell, on Tuesday, Feb. 4, 2025. With the recent buzz around the soft drink company, some investors may ...

Another round of commercials is coming with Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles on the horizon. If they're fortunate, some of this year's ads might even crack the top ...

Nick Vehr is the founder and CEO of Vehr Communications, a Cincinnati-based marketing and public relations firm. A lifetime ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Advertisers can also choose a call to action (CTA) to include with an ad. For example, when a user views a video ad it may include a brief slide with a button asking people to “RSVP Now.” Google ...