Google has become the latest big US firm to scrap its goals to recruit more workers from underrepresented groups, BBC News ...

Digital Media, Adani Group, writes that understanding the target audience is crucial for any business or content creator.

If you have a preference between Pepsi and Coke, as many of us do, you know they’re far from interchangeable. Each has a ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

With President Trump's return to office, a more profound wave of overtly masculine themes could permeate the market.

While the He Gets Us campaign is best-known for its Super Bowl ads — last year’s spot, featuring people washing each other’s ...