Popular children’s YouTube star Ms. Rachel is moving to Netflix with episodes starting Jan. 27. With over 13 million subscribers, her channel features playful videos that promote child development through skits and songs.
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Popular YouTube toddler learning show Ms. Rachel is coming to Netflix. It will start with a four-episode season of “curated compilation” videos on January 27th, the company announced today. Netflix says this first batch of “research-backed” educational videos aimed at early child development will cover topics like learning to talk or read.
Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV viewing.
As revealed by Omdia ’s Senior Research Director María Rua Aguete at a Content Americas panel, it surpassed 1.9 billion monthly active users globally, with 145 million in the U.S. alone. In terms of video revenues, TikTok reached $63.3 billion globally – nearly doubling YouTube’s global ad revenues of $33.3 billion.
Netflix is raising its subscription prices in the US, leading me to think it’s time to cancel my subscription until I actively want to watch something new.
Parents and children everywhere know Ms. Rachel’s music well, and now the viral YouTube sensation will be coming to Netflix with a brand new show featuring her most popular music.
On top of a 7.6% increase in November, streaming viewership climbed another 9% in December and the category secured a new Gauge record with 43.4% of total TV watch time. In addition, YouTube, Netflix and Prime Video all hit record viewing levels.
Netflix's new deal with Ms. Rachel, the kid content phenom, marks the latest major influencer agreement to come to streaming.
YouTube has achieved a record share of the US streaming audience in December with 11.1% of TV watch time, according to The Gauge.
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Wyoming’s historic Fort Bridger is taking calls from “American Primeval” fans looking for its hanging spot. But there isn’t one, never has been.