Update: CapCut, Marvel Snap and other ByteDance apps have returned to the US (at least for now). They may still be banned if a sale doesn't go through again but for the meantime you can enjoy CapCut and forget all about Instagram's upcoiming Edits app. The original story continues below.
The tool is slated to be released on March 13, Adam Mosseri, the head of Instagram, announced. TikTok has since restored service in the US.
Meta's attempt to lure creators to its platforms comes as questions remain over the future of its main rival in the US.
Instagram on Sunday rolled out Edits, a video-editing product that appeared similar to CapCut, which is owned by TikTok’s parent company, ByteDance.
Instagram is making a host of sweeping changes in a bid to attract TikTok users as the future of that app hangs in the balance. TikTok temporarily shut down after the Supreme Court upheld a law that required ByteDance to divest its stake in the company by Jan. 19 or face a national ban.
CapCut is a free video-editing platform created, owned and operated by ByteDance. It was launched in the U.S. in 2020. It was the second most downloaded photo and video app in the Apple App Store after Instagram, according to USA Today.
Edits is only available for pre-order download from the Apple App Store. In time, it will become available in the Google Play Store.
With popular applications missing from the Apple App Store and Google Play Store in the US thanks to a ban (which looks set to be repealed by President Trump once he is sworn in), Facebook and Instagram-owner Meta has swooped in to scoop up content creators left adrift.
Instagram’s head Adam Mosseri introduced Edits, the platform’s new video-editing app. Apart from TikTok, it looks like Instagram is also trying to compete with other apps offered by ByteDance. Instagram intends to compete with ByteDance’s CapCut, a video-editing application that went offline in the US alongside TikTok.
TikTok was banned and restored within the same weekend. Find out what other apps owned by ByteDance, are in limbo below.
While TikTok already returned its US operations thanks to the massive support the incoming President Donald J. Trump pledged, CapCut is yet to be reinstated and be available on mobile app platforms.
Capitalizing on TikTok's brief absence, Instagram is seeking to entice video creators with large cash bonuses to start posting Reels.