The platform integrates voice, messaging, video and AI, and aims to help enterprises move towards what the company calls a ...

Sarda will focus on strengthening the brand's retail experience, storytelling and customer engagement, as announced on ...

The new rules, which mirror key principles of the EU's GDPR, are predicted to have an initial negative impact on e-commerce ...

Key themes include AR, AI and creator tools in brand storytelling, new formats to engage Gen Z, and case studies showing the ...

Ending a two-week blackout of Disney-owned networks, the deal restores ABC, ESPN, and FX, and allows YouTube TV to offer ...

Tata Motors is bringing back the Sierra with a strategy that goes beyond nostalgia, positioning it as a lifestyle-first SUV ...

The feature is designed to help advertisers stay closer to their tCPA during the early learning phase, which is typically the ...

Mars Wrigley India has unveiled a refreshed identity for Galaxy chocolate through its new ‘Take Pleasure’ campaign. The brand ...

Bharti Real Estate’s CMO, Cherryn Dogra, talks about what it takes to market commercial real estate in India, its data-driven ...

India’s wedding season is a booming marketing season where emotion meets economics. Brands are reimagining their media ...

Multiple MSOs are consulting legal advisers and may move to court, warning that the proposal could lead to losses of nearly Rs 2,000 crore annually.

Publicis Media has launched Spark Foundry India, a full-funnel media agency and named Niti Kumar as its CEO. Kumar is expected to lead the media agency’s growth plans.