Geneco has concluded its agency review with the appointment of W Communications as its public relations agency and The M ...

BOSS Fragrances is turning fragrance into flavour with a new collaboration at Southeast Asia’s first scent-inspired cocktail ...

Gardenia Singapore is celebrating the nation’s 60th birthday with new product launches and a wave of nostalgic activations.

Solo travel is no longer a niche. With one in three APAC travellers planning a solo trip in the next 12 months, the trend has ...

To mark World Lung Cancer Day, Johnson & Johnson (J&J) has launched “The 3rd opinion” across Asia Pacific. A campaign that aims to empower patients to play a more active role in their treatment ...

APAC travellers are excited about AI’s role in travel, according to Booking.com’s inaugural "Global AI sentiment report", ...

Changi Airport turned a stopover into a spectacle with its recent social-first activation, “The week-long layover”, featuring ...

Alliance Bank stole the spotlight at this year’s Marketing Events Awards, taking home the coveted Event Marketer of the Year ...

CHAGEE has appointed Ang Qianling as head of social and digital media of Asia Pacific (APAC), underscoring the tea brand’s ...

American rapper Kendrick Lamar and longtime collaborator Dave Free have officially launched Project3 Agency, a global ...

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected ...

When I first started out in public relations as a fresh graduate, I’d tell my parents that I was working on something or be ...