Andrew C. Belton is the Owner of Symmetrical Media Marketing, a Social Media Marketing Strategist, Writer and Marketing and RFP Associate at Brandywine Global Investment Management, a specialist ...

Even the least experienced salespeople admit that getting leads is simple. But it is the real art to turn those leads into buyers. According to WordStream blog post, a typical website conversion rate ...

Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC).

Money isn’t everything. No, really. It can be tough for employers to hire and retain employees in today’s shifting marketplace, which is why many employers opt for spending top dollar to hire top ...

Florida has allowed stem cell treatments that are not approved by the FDA. The Republican-governed state joins the growing list of states allowing non-FDA-approved stem cell treatments. Here’s ...

Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure ...

The question ‘What is Social Marketing?’ has emerged as an all too common conversation in marketing circles – so dig into this deep dive guide and discover how to implement social marketing through ...

Understanding the importance of marketing is crucial for a wide range of reasons. Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw ...

Infomercials, like the classic Shamwow infomercial, are an example of how structure and technique can have a huge effect on how a user or prospect is driven toward taking a specific action like ...

John F. Kennedy once said, “There is no experience you can get that can possibly prepare you adequately for the presidency.” There’s no doubt that being U.S. president is a challenging and often ...

to promote themselves on Facebook. Unfortunately, a lot of businesses have chosen #2 — a Profile. In fact, I’m betting you — yes, you — have at least 5 to 10 Facebook “friends” who are actually ...

The college application process is multifaceted, and there are a number of factors that come into play when a candidate is accepted or denied. Test scores, personal statements and extracurricular ...