Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it's still all about squeezing more money out of its ...

Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And ...

Dive into AdExchanger's Tower 28 coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Marketers want to discuss what’s real for agentic tools. Not the grand ambitions or the just-out-of-reach magical AI ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

With its new funding, commerce data platform Chord plans to help brands access their data more easily by unifying it within ...

Omnicom is rebuilding its media machine around agentic AI in a bid to push more spend to publishers and sidestep the "messy ...

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to ...

Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade ...

As AI chat starts to double as a shopping channel, the race is on to build an ad model that doesn’t undermine user trust.

Leadscon in Las Vegas not expecting to have many ad ops takeaways, but left with lessons about creating LTV for your audience ...

Dappier's new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.