Publishers can reach relevant audiences at scale and with greater specificity through Optable's new planner agent.

If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), ...

What’s one data privacy shift or regulation that will most reshape digital advertising in 2026 – and who will be most ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer ...

It’s time for publishers to stop acting like guests in our own home and remind them that we own the deed, writes Scott Messer ...

It’s been 15 years since this comic first ran in January 2011, and there’s something both quaint and timeless about it. The ...

AdExchanger’s weekly comics distill ad tech industry news into something our readers can laugh about. These are our faves of ...

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...

Here's a rundown of AdExchanger's top 10 most popular guest columns of 2025 and why they resonated with digital ad industry ...

AI search platforms are introducing ads. But if the ads don't add value and maintain authenticity, platforms risk losing ...