Laser Eye Center struck the balance between human creative and AI usage by partnering with Kartel to generate ads for a local ...

OneTrust wants to get bought; Europe wants Google to tweak its ad tech; and the DHS is spending more on ads than ever.

So far, it seems like companies that have prioritized unifying and managing their own ad tech stack are having the most ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and ...

We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of ...

Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report ...

Disney's Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues.

In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to a 5% YOY decline ...

Confusion in CTV isn’t a natural byproduct of a maturing market; it’s an outcome of how distributors protect their pricing ...

Skai’s Jeff Cohen on why leading retailers and brands are already rethinking their strategies for the AI era, even though ...

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to ...

AI is bringing accountability to ad tech’s murky middle, helping brands like EssilorLuxottica cut out bots, bad bids and ...