Whether it is a pop singer promoting soft drinks or a celebrity influencer showcasing products on social media, celebrity advertising is hard to ignore. Celebrities naturally command attention and ...

We've all felt that familiar drag in energy level when we know we're going into a meeting with a nay-sayer who criticizes every idea on the table. We're also familiar with how our moods can be lifted ...

Small-business owners are constantly faced with deciding how to finance the operations and growth of their businesses. Do they borrow more money or seek other outside investors? The decisions involve ...

Who doesn't love the smell of fresh bread? Is there a better diet-busting indulgence? Probably not. The bakery industry is a huge business that caters to people's weaknesses for tasty breads, cakes, ...

Business owners need to be aware of how different colors affect the emotions of their target audience. Attention-grabbing is one thing, but overbearing color combinations could turn prospects away.

To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy. The study of consumer behavior involves examining what products certain types of ...

Public companies have both shareholders and employees, and must find ways to maximize their value separately. Shareholders are considered partial owners of an organization, although business owners ...

Communication is essential for everyone in a company. Communication offers employees and managers alike the opportunity to express concerns and ideas in the workplace. An employee who lacks ...

Certain lines just get to you. "This country is an absolute dump. No wonder it's in the third world!" "The locals here are so foolish. They get taken advantage of every day." If you're on the ...

Although most people think that advertising is only about promoting a product or service, advertising is actually a multi-faceted tool that can help a business accomplish a myriad of objectives.

Sometimes known as "group bullying," mobbing in the workplace involves groups of people targeting a coworker for isolation, humiliation, and aggression. The impact on mobbing targets, as well as the ...

A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With ...