Bhargavi Shankar Mittalu, Marketing Manager, Mavuri. The Indian handloom saree is a story of a living legend dating to the Indus Valley Civilisation. A garment that has captured the world’s ...

ELEGANT and enduring, the saree has long woven together stories of culture, femininity and heritage across generations.

Explore the saree's transformation from a cultural token to a fashion icon dominating red carpets and global style. Discover ...

New Delhi: Taneira, the ethnic wear brand from the House of Tata, has introduced its festive campaign, The Gift of Pure Love, centred on the idea of gifting sarees as expressions of affection and ...

Tissue silk sarees continue to maintain their reputation as one of the most delicate and elegant options for special occasions. These exquisitely textured sarees offer a new take on femininity. They ...

Social media platforms have discovered a new viral trend after the vintage saree craze — the retro look — which has taken the internet by storm. Instagram, Pinterest, and other social media apps are ...

Permission to use a venue for a saree exhibition turned into a diplomatic twist as India & Bangladesh disputed Tangail’s origins. A tug-of-war over GI tags, heritage claims and a shared legacy.