Google Inc. agreed to buy mobile advertising company AdMob for $750 million, a deal designed to help the search giant maintain its online dominance as consumers increasingly browse the Internet over ...

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: The tech giant said the updates are designed to “enhance ...

Google is expanding ads in AI Overviews from mobile to desktop and testing ads in AI Mode. It's also adding other AI-powered ad tools, designed to help automate ad creation and buying. Ad experts said ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

The Justice Department gets a second chance to force a breakup of Alphabet Inc.’s Google on Monday as it heads to court ...

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...