It comes as no surprise that Colgate-Palmolive Co. continues to be outspent in media and advertising by other big players such as Procter & Gamble, L'Oreal and Unilever and now also the increasingly ...

Are you a print subscriber? Activate your account. By Bradley Johnson - 42 min 16 sec ago By Ad Age Staff - 1 hour 6 min ago By Brian Bonilla - 1 hour 25 min ago 1 hour 30 min ago By Gillian Follett - ...

The Super Bowl is the ultimate platform for advertisers to get their products to the masses. While some others are toting big name celebrities, the toothpaste company Colgate have gone a decidedly ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

But the fact that Colgate is a Patriot League school has left many in the Fordham community fretting over the future of the athletics program. According to several sources, Jeff Gray, the vice ...

If you’ve ever brushed your teeth, you’re probably familiar with the Colgate brand, which is why it’s kind of surprising that this year will be the first time they have ever advertised in the coveted ...

Everyone knows that one of the main attractions of the Super Bowl is the ads. Especially when the big game becomes a blowout, people focus on the commercials and rank them on their creativity and ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

In Bangkok, Colgate advertised oral health by passing out something a bit more cruelly creative than mere toothpaste samples. Instead, advertisers loaded sweets like lollipops and cotton candy with ...

David Roach, the former athletic director at Brown and Colgate, has been chosen for the same position at Fordham. The school made the announcement Wednesday, ending a national search to replace Frank ...

Luke Wilson will star in an ad for Colgate Total in the Super Bowl, marking the first time the company will advertise its flagship toothpaste brand in the game. “It’s not an insignificant decision,” ...