Fragrance may be the smallest category in the beauty sector, but it is growing fast. McKinsey, a consultancy, reckons that ...

TikTok’s dominance in short-form video has reshaped social media. Rivals like Meta, YouTube and LinkedIn are investing to ...

From photogenic beaches in Greece to a diving competition in Bosnia, the phrase “TikTok made me go there” is more than just a ...

Streaming has made the charts a largely indie-free zone (aside from the Killers’ deathless Mr Brightside). Now it seems that ...

Spurred by TikTok, pop stars like Sabrina Carpenter, Chappell Roan, and Charli XCX have forged instantly recognizable aesthetics.

Telescopic finger pointers are also gaining popularity on TikTok. The author considers product category trends, organic discourse and product reviews when determining TikTok's most viral products.

In September 2023, Paqui announced that it was voluntarily ... For registered dietitian and owner of Wellness From Within, Diana Fransis, TikTok trends that promote extreme or unsafe eating ...