TikTok’s dominance in short-form video has reshaped social media. Rivals like Meta, YouTube and LinkedIn are investing to ...

Fragrance may be the smallest category in the beauty sector, but it is growing fast. McKinsey, a consultancy, reckons that ...

Americans' support for a TikTok ban is declining, according to a study from the Pew Research Center. This survey of more than 5,000 U.S. adults found that ...

According to Euromonitor International, social media platforms are replacing search engines when discovering new products.

Spurred by TikTok, pop stars like Sabrina Carpenter, Chappell Roan, and Charli XCX have forged instantly recognizable aesthetics.

Telescopic finger pointers are also gaining popularity on TikTok. The author considers product category trends, organic discourse and product reviews when determining TikTok's most viral products.

A decade-old social media trend was broadly revived on TikTok this week, as users are challenging one another to dump an ice bucket on their head for mental health awareness, mirroring the ...