Deepika Deepti explains how Bata is evolving to appeal to Gen Z by blending modern trends and leveraging digital innovations ...

Mondelez India was named Effie Client of the Year after 1,152 entries and 486 jury members evaluated campaigns across three ...

As part of the campaign, the brand featured the "Saare Jahan Se Accha" melody, crafted using the sounds of payment ...

Bachchan’s association with the brand highlights the brands' focus on strengthening its consumer engagement and presence in ...

Information from these interactions may be shared with Meta and the businesses involved for purposes such as ad targeting and ...

Meta has launched its initial testing phase for advertisements on Threads, the company’s text-based social media platform.

In this new role, Saurabh will lead branding and marketing strategies to strengthen the company’s position in the highly ...

The new 'H' emblem on Honda's prototypes is wider and boxless, modernising the 1961 logo for a nostalgic yet contemporary ...

This week’s Ad Spot highlights the World Pickleball League’s playful campaign capturing the sport’s universal appeal, Panda ...

Silicon Valley's central startup, Pied Piper, and its journey offer more than just a comedic relief—marketing lessons in not ...

CCI fined Meta ₹213.14 crore, halting WhatsApp's user data sharing with Meta entities over anti-competitive practices.

National Girl Child Day celebrates the strength and potential of girls in India. We take a look at impactful campaigns that ...