The history of the Apple logo design is a masterclass in ruthless simplification and strategic branding. Each change was a calculated business move from the complex Newton crest to today's flat icon.

Choosing your brand's colour isn't about picking a "trustworthy" or "passionate" hue from a blog list—it's a strategic weapon. This no-nonsense guide for entrepreneurs shows you how to use colour ...

What Is the Difference Between Branding and Positioning? You're already losing if you think branding is your logo and positioning is your tagline. I've seen it a hundred times. A business hires a ...

Most people choose their business logo's shape based on two things: what they personally like and what they see competitors doing. This is a fundamental mistake. And it’s a costly one. Your logo's ...

Stop chasing the “magic pen.” As a brand consultant, I’ve seen more bad ideas sketched with expensive tools than I care to count. The right pen isn’t about price; it’s about purpose. Here’s my ...

A bad logo isn't just ugly; it's a business liability. We're breaking down 10 famous logo failures, from The GAP to London 2012, to extract the crucial business lessons for entrepreneurs. This is what ...

Forget design-speak. This is a brutally honest look at the best sportswear logos and the real lessons you can apply to your business. We explain why Nike, Lululemon, and Patagonia succeed, and the ...

Most 'top 10 fonts' lists are rubbish. They focus on what's trendy, not what works. As a brand consultant, I've seen businesses triple their credibility just by changing their typeface. This is a ...

As a design consultant, I'm tired of the "AI will replace designers" nonsense. The truth is far more practical and, for a business owner, far more dangerous if misunderstood. This guide gives you the ...

In this blog, we have shed some light on the meaning of isometric design, uncovered the drawbacks of flat design, and highlighted the advantages. Isometric design is a visual technique that represents ...

Check out this Ultimate Guide to Branding on a Budget: Maximising Impact without Breaking the Bank! - If they can do it, so can you! If you can't afford to hire a branding agency, this is the guide ...

Think Modernism is just for dusty art books? Think again. It's the secret behind Apple's minimalism, Google's clarity, and every successful corporate identity you trust. We're going to show you how ...