Welcome to the Strategist’s first liveblog! When we found out Amazon had extended Prime Day from two to four whole days this year, we decided it was time for us to try something different too. Because we understand that,

Amazon Prime Day 2025 is here, and we've rounded up the best Prime Day walking pad deals. Shop top brands and editor-tested picks with discounts up to nearly 40% off.

Amid this growing threat, Amazon made crucial changes to its annual Prime Day sale, which started on July 8, to attract more customers. First, it extended the sales event to four days; last year it was only two days long. Amazon has also ramped up advertising of the event’s steep discounts.