Pharma marketers are working in two worlds, creative and legal. With that in mind, back-to-back sessions at ePharma Impact in New York on Wednesday encouraged marketers to try approaches sure to be ...

At the digital marketing-focused ePharma Summit in New York this week, many of the problems and frustrations related to the “big three” – Facebook, Twitter and YouTube – were hashed out for umpteenth ...

Siebel ePharma 7 enables sales representatives, marketing professionals, and medical affairs staff to maximize their effectiveness when communicating with physicians and other providers. The ...

If a patient or physician encounters pharma-created content that doesn’t pop with relevance or utility, it doesn’t matter how multitudinous the channels are that carry it. Physicians and patients are ...

Drive the future of healthcare and challenge yourself to grow as a leader, embrace disruptive technologies, and seize innovation. Join more than 500 digital pharma marketers, technologists, and ...

The e-Pharma sector organises in Brussels to push the European Commission to allow online access to prescription medications. In a bid to make their voices heard, around fifteen sectoral organisations ...

To fill the gap in online information about diabetes, Novo Nordisk turned to YouTube star Michael Stevens, who runs the Vsauce channel, and pulled together a mix of marketing strategies including ...

Exercising the powers conferred by Section 12 and Section 33 of the Drugs and Cosmetics Act, 1940, the Indian government has now released a notification, a set of new draft rules that will amend the ...

New ePharma Physician ® v11.0 Study Explores the Opportunity for Online Promotion and Service on Mobile Devices – Webinar August 11 at 11am ET The following findings from ePharma Physician ® v11.0 ...

Drive the future of healthcare and challenge yourself to grow as a leader, embrace disruptive technologies, and seize innovation. Network with over 800 pharma, agency, technology and solution ...