The craft of making fishing lures is a surprisingly secretive one: Traditions are passed down through families, each tight-lipped about the methods of their art. So Ron Mirabile set out some years ago ...

"Handmade wooden lures designed to catch the biggest fish. Rated Red is your go-to channel for everything Heartland! From epic food and cars to military life, video games, and outdoor adventures, ...

It isn’t often that a dream comes true. But such is the case for Hank Masson of Trader Bay Lures in Titusville. Masson started about four years ago with an idea that he could design and manufacture a ...