Web Analytics may sound like something your IT department should deal with but it is in fact a key part of online marketing. Its primary function is measuring how well a web site is doing its job. The ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

At Institutional Marketing, the main software we use to track website analytics is Google Analytics - which is free and easy to use! Tracking website and page statistics is essential for making ...

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

The days when companies were content to have a great-looking, functional and heavily trafficked Web site are long gone. Today, a Web site must deliver measurable results. That reality has created a ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...