Decorating dreams do come true, especially if you've always dreamed of perusing the aisles of Wayfair, one of the largest online home retailers, in real life. Wayfair recently announced four new ...

Online home goods retailer Wayfair is opening its first namesake store, near Chicago, following a string of other digitally native companies that have turned to brick-and-mortar for growth. In an ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate The Wayfair Wilmette store is the retailer's debut large format ...

What to expect at Wayfair's store Wayfair’s new location will look somewhat like an Ikea in its size and on-site restaurant, but its assortment will offer a range of diverse styles as it works to ...

Wayfair is opening its first large-format store because the physical experience can be better for customers than shopping online, CEO Niraj Shah told CNBC. The online home goods retailer follows a ...