The Virtual Reality "Flow" workout on Supernatural lets you wield one or two batons at fast moving targets in hyper-realistic immerisve 360 settings. Imagine a home gym. Now take away the treadmill, ...

VR fitness games are reshaping how people approach at-home workouts, combining immersive experiences with measurable fitness outcomes. The market is projected to grow at a 38% CAGR through 2033, ...

With people returning to physical gyms, Jeff Witherspoon, CEO of E2M Fitness, says doctors’ advice to patients is boosting his service. As part of our Economic Pulse series, “Marketplace Morning ...

Wall-to-wall LED screens, algorithms, and motion tracking sensors allow Lumin Fitness to offer supervised workouts with no human interaction. Like any good gym, Lumin Fitness prides itself on the ...

Extended reality is bringing immersive, personalized workout experiences to the fitness industry. Leaders at four fitness brands told BI their extended-reality services helped them reach new users.