For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

Disney+ is now letting viewers access user-generated content for the first time. The streaming service introduced a new Creators Collection, made in partnership with Pocket.Watch, a digital-first ...

Disney CEO Bob Iger hinted at "productive conversations" with unnamed AI companies that would protect IP but add new features to the studio's flagship streaming service. By Tony Maglio Don’t want to ...

The launch of the ESPN Flagship direct-to-consumer streaming platform is rapidly approaching and it still seems like ESPN is trying as hard as they can to load it up with as many content options as ...

Ensuring the integrity of user-generated video is crucial in combating fake news, with companies such as Newsflare developing rigorous authentication algorithms to ensure content can be trusted.

Effective moderation is essential to ensure the content aligns with your brand's values and complies with legal and ethical standards. Protect brand integrity. Automated malware detection and ...

Don't want to wait until 2027 for Frozen 3? Soon, you may be able to make your own. On the company's fourth-quarter and full-year 2025 earnings conference call, Disney CEO Bob Iger said Disney+ is "in ...