A new study from Game Oracle's Head of Product and Data demonstrates the negative effects the use of AI can have on sales ...
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Paramount Games clears stance on using AI in development
Paramount Games has weighed in on one of the gaming industry’s most controversial topics. Through comments from a senior ...
EA executive Laura Miele, the president of enterprise development at the publisher, has commented on the role of AI in game ...
This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...
Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high ...
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Tomb Raider: Legacy of Atlantis dev Crystal Dynamics explains how AI was used in development
After stirring controversy at Summer Game Fest, Crystal Dynamics has clarified how generative AI was used to make Tomb Raider ...
Sony's PlayStation Studios are automating work steps in video game development with AI tools. This is intended to “unlock ...
At GDC 2026, Google trumpeted Gemini-powered games, but the industry still hasn't found must-have uses to win over players and developers. David Lumb is a managing editor for the mobile team, covering ...
The era of heavily subsidised AI compute is ending – but the experiences of developers who have worked with it suggest ...
Executive Director Masayoshi Yokoyama says the scale of GTA 6 could force developers to use generative AI if they want to ...
Far Far West publisher Fireshine Games has made it clear that they won’t work with developers using AI. However, there’s a limit to what they will and will not accept. Generative AI has become a major ...
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