User-generated content (UGC) has emerged as a central pillar of contemporary social media marketing, reshaping the way brands engage with audiences and co-create value. Rather than relying exclusively ...

In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

It’s no secret that the creator economy has hit critical mass. Advertisers are getting more specific in their asks — whether it be more meticulous metrics or carefully curated creators — to have more ...

NEW YORK, June 25, 2026 (GLOBE NEWSWIRE) -- creatorXchange, the company that pioneered User-Generated Distribution (UGD), ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...