And the USPS is even testing a new pilot, “informed offers,” that lets brands send offers to customers that have expressed interest in topics like pets, home decor or golf, making it even easier for ...

The U.S. Postal Service increased rates for all first-class mail on Sunday as part of an ongoing effort to bolster its ...

USPS's 2024 incentives offer a 30% postage credit for increased mail volumes, aiming to blend direct mail with digital marketing strategies. USPS credits as incentive.

As postal rates significantly increase, the USPS has launched a series of promotions for direct mail discounts. In a recent interview, Judith Maloy at Polaris Direct, and Kurt Ruppel at IWCO, both ...

6 USPS Promotions to Take Advantage of in 2025. While it sounds old-fashioned, direct mail marketing is still a viable way to reach new and existing customers.

Direct mail has been having a moment (or two) in the past year or so, ... [Be] sure to use a mail tracking tool to keep the USPS accountable for their SLAs,” Maloy advises.

USPS increases forever stamp prices from 73 to 78 cents effective this weekend. Postcards, letters also affected as postal ...

The younger generation also likes direct mail coupons. And both Gen X and Gen Y rate 75% of their mail as being of immediate value. Sixty-three percent reported that they enjoy getting catalogs, and ...

The agency has seen a sharp decline in first-class mail since electronic communication became more popular. It's dropped 80% since 1997, and volumes are the lowest since 1968, according to Reuters ...

USPS changes are aimed to cut costs. Will your mail, packages run on time in Ohio? What we know about new delivery standards starting in April.