Just in time for the 2026 Winter Olympics, the brand enlisted a host of Olympic and Paralympic athletes to star in its latest campaign.

Snowboarding's roots trace back to Christmas Day 1965 when Sherman Poppen created the "snurfer" by strapping two skis together.

A new apparel collection between J.Crew and U.S. Ski & Snowboard featuring cold-weather clothing and accessories launches on January 8, ahead of the 2026 Winter Olympics.

In snowboarding, athletes don’t qualify directly for the Winter Olympics. Instead, they earn quota spots for their countries, and it’s up to each country to name athletes to its Olympic roster to fill those quota spots. U.S. Ski & Snowboard’s ...

Snow droughts threaten communities that depend on winter recreation for economic survival. Workers lose income and businesses struggle to stay afloat when ski areas can't open on schedule.

Brighton Resort in Utah was named best U.S. snowboarding spot by USA Today. Brighton offers diverse terrain and 500-inch annual snowfall attracting snowboarders nationwide. Snowbird Resort was also recognized and ranked eighth with extensive terrain for skilled snowboarders.

Winter Olympics star Chloe Kim's bid for third straight halfpipe gold medal could be derailed by shoulder injury sustained in training fall at Laax, Switzerland.