UCF has the 14th most wins in the country over the past decade, with 86 (TCU has 80 in the same time span). You wouldn’t know that if you turned on the television, according to Dykes.

The company also would be allowed to use UCF logos and trademarks in advertising. The marketing deal was set to run through June 30, 2025 and was worth $197,500.

UCF's marching band made the Big 12 logo at the end of its halftime show in the Knights' first conference home game against Baylor. [ MATT BAKER | Tampa Bay Times ] ...