Trump said he agreed to lower tariffs on Swiss goods after meetings with Rolex and other leaders

Rolex and Swiss business leaders influenced President Donald Trump's decision to lower tariffs.

Swiss cheese, chocolate and watches: Switzerland’s president on risks from Trump’s 39% tariff

Prices for Swiss watches, Swiss chocolate and Swiss cheese could skyrocket in a week as a result of U.S. President Donald ...

A 'seismic' 39% tariff on Switzerland is rocking the watch world, and even pre-owned Rolexes could see price hikes

Trump's 39% tariff on Switzerland could spike luxury watch prices for both new and pre-owned pieces, impacting brands like Rolex and Cartier.
Bluewin

USA travel in 2026: Swiss hesitant - Swiss notices decline, but Asian flights fully booked

The Swiss are still keen to travel - but war, uncertainty and political turbulence are leaving their mark. Travel agencies ...