“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

Transparency is a word that often gets thrown around in politics. On the campaign trail challengers vow, if elected, to have a transparent administration, and incumbents tout how theirs embody ...

Most Americans (86%) state that transparency from businesses is more important than ever before. New research by Sprout Social digs into exactly what this means for brands and their agencies. Through ...