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A new commercial from Toys'R'Us takes viewers on a nostalgic trip into the past of the once-beloved brand, and how its mascot Geoffrey the Giraffe "came to be." The minute-long spot starts with ...

Toys R Us touted the release this week of the first “brand film” created by OpenAI’s Sora, which generates video from text instructions. But the online commercial promoting the current state of the ...

Remember the days of walking into a Toys “R” Us store? The endless aisles of toys, the excitement of spotting the latest must-have item and the towering presence of Geoffrey the Giraffe? Well, the ...

The spot, which is garnering mixed reviews online, tells the brand's origin story via the highly anticipated tool from the company behind ChatGPT. By Kevin Dolak Revived retailer Toys ‘R’ Us is the ...

Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s using generative ...

The 66-second promo takes us on a journey back to the 1930s, following young Charles Lazarus, the visionary founder of Toys "R" Us. We're transported to an old-time bicycle shop, where we see Lazarus ...