When it comes to having a seamless, elevated beauty look, your lashes can make or break your aesthetic. From bold, daring makeup designs to simple, neutral takes, making sure your lashes are long and ...

You know that moment when you realize your mascara has seen better days, but the thought of running to the store (again) ...

If I lost my makeup bag today, the first thing I’d replace would be my mascara. Even a single slick makes me feel awake and ...

With more than 15 years as a beauty and fashion editor, I’ve tested not one, not two, but quite literally hundreds of what many consider the best mascaras of all time. Some are good, a few forgettable ...

When it comes to makeup products, it’s hard to justify splurging on a mascara when you can find high-quality options at the drugstore. I’ve tried, tested and reviewed a range of beauty products and ...

Beyoncé’s headlining performance at Coachella was history-making for many, many reasons. The two-hour show meant that the superstar’s singing and dancing was working overtime — and her makeup had to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Mascara smudges can ruin flawless makeup if cleaned while wet. Makeup artist Parul Garg suggests letting stains dry ...

The TopCashback deal makes the Lancôme Hypnôse Drama Extreme Volume Mascara Christmas Makeup Gift Set less than £12 from John ...