WHAT YOU NEED TO KNOW: The new Titleist AVX, a three-piece multilayer urethane cover ball, continues to meet the specific demands of players looking for a softer-feeling, lower-flying and ...

What’s new: More ball speed, distance and spin around the greens. How does this happen? The new AVX, which touts the lowest flight, lowest spin and softest feel of Titleist’s three premium balls, ...

Who It’s For: Golfers who want a softer feel, lower flight and less spin than a Pro V1 without sacrificing greenside spin. The Skinny: The updated AVX has a new gradational core and a softer, thicker ...

Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

Titleist’s 2024 Tour Soft and TruFeel golf balls are a good reminder that you don’t have to shell out $50 per dozen to get a quality product packed with performance. With Pro V1 and AVX positioned as ...

Welcome to another edition of Yo, Gear Guy!, an interactive GOLF.com series in which our resident dimplehead (a.k.a., GOLF’s deputy editor of equipment, Mike Chwasky) fields your hard-hitting ...

Looking to learn what you need to know about the latest new products from Titleist? These handy thumbnails will keep you up to date on the company's new releases across all club and ball catetgories.

There are two schools of thought when it comes to using an alignment aid on the golf ball while putting. Some players find using a line on their ball helps them align their putter and get the ball ...

Gear: Titleist AVX AIM 360, Titleist Tour Soft AIM 360 Price: $50 (AVX AIM 360), $40 (Tour Soft AIM 360) Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside ...