‘Titanic’: How a Four-Minute-and-Two-Second Trailer Helped James Cameron’s Epic Stop the Bad Buzz and Become a Massive Blockbuster

Jon Landau, the Oscar-winning producer of “Titanic” and the “Avatar” franchise, has written a behind-the-scenes memoir about ...

Titanic Producer Recalls Negative Studio Feedback Over Its Four-Minute Trailer, And How Kurt Russell Played A Part In Turning Everyone Around

About two hours later, [executive producer] Rae Sanchini got a call from Rob Friedman, the head of distribution and marketing ...

Titanic Producer Recalls How Iconic Movie Was Slated To Sink at Box Office

James Cameron’s blockbuster movie Titanic quickly became one of the highest-grossing movies of all time at the worldwide box ...
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Near-flop 'Titanic'? A trailer changed everything

The success of 'Titanic' was anything but certain. According to producer Jon Landau, it was only through the first trailer ...