The latest Gen Z makeup trend, “Tired Girl,” celebrates the look of not having been to bed. For as long as beauty standards have existed, people have collectively fought against looking tired.

Nearly 10 years after its heyday, 2016-era makeup is back — complete with cut crease eyeshadow, matte everything, and fake ...

With what seems to be the hottest summer in history, these rising temperatures are encouraging the easiest beauty trends that create the illusion of wearing a lot of makeup when, in reality, you’re ...

While social media is full of different viral makeup trends, one trend that's left people puzzled is the 'tired girl' trend that makes you purposely look shattered ...

TikTok, the platform that’s captivated a generation, isn’t just a repository of dance moves and lip-syncs. Beyond the catchy tunes and viral challenges, it has become a breeding ground for ideas that ...

Keep the sun-kissed glow going into cozy autumnal tones, with the right shades of blush and some careful contouring.

GEN Z are buying makeup and perfume weekly after being influenced to buy products they see on the popular app TikTok, a new survey reveals. Among their favourite scents to purchase are vanilla, ...

Korean beauty—or "K-beauty"—is more than just sheet masks and snail creams. It's a multi-billion-dollar global industry built ...

Per mental health experts, the newest TikTok trend, The Great Lock In, encourages users to focus from September 1 to December ...