SPONSORED: Tesla’s electric vehicle charging network is still the most complete and dependable EV fast-charging solution in Australia.

As the largest maker of electric vehicles in the United States, Tesla suffered more than other carmakers from the elimination of federal incentives.

After years of record new-EV sales, a wave of off-lease models is now hitting dealer lots, giving shoppers more choice, lower prices and vehicles that still offer the core EV advantages such as fewer moving parts, lower maintenance costs and no trips to the gas station.

Roughly two years after the Afeela 1 sedan goes on sale, the Sony-Honda joint venture will spawn a more practical SUV.

All of which means that for Tesla, second place really does equal first loser. The brand's whole identity is wrapped up in being the disruptor, the one everyone else is chasing. Coming second – especially to a Chinese manufacturer most people couldn't pick out of a lineup – takes all the air out of this brand narrative.

Tesla (TSLA) shares are set to snap a seven-session losing streak, with the stock up 3.8% at $454.65 in afternoon trading on Monday Elon Musk-led electric vehicle manufacturer lost nearly 9.8% over the preceding seven sessions.