To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...
The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and practical glass lettering. Apple has been mocked for dropping the plus from its ...
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